There is something incredibly rewarding about seeing our philosophy, 'Is This Something?', in the hands of other photographers and couples. Signing copies at The Photography Show in Birmingham was a great reminder of why we do this: to champion the art of the unposed and celebrate the 'seemingly insignificant' moments that make life real

We were invited to join Fer Juaristi’s global community to discuss our new book, 'Is This Something?', and the documentary philosophy we have pioneered since 2006. It was a deep-dive into the 'Wedding Street' approach - a style that originated with York Place and has since reshaped how photographers worldwide perceive and capture the unposed image

"Mind-blowing. I think every wedding photographer should buy this book." When industry visionary Govinda Rumi invited us to headline the Limitless conference in Bali, it was a meeting of minds focused on pushing the boundaries of the documentary genre. Govinda has been a dedicated champion of our philosophy, describing Is This Something? as an essential, transformative resource for the modern photographer. This collaboration represents the global reach of the York Place mindset—moving beyond borders to inspire a more authentic way of seeing.

Validation from the heart of the industry. Last June, we were invited to the Fujifilm flagship in London for an exclusive book signing and retrospective interview. To have Is This Something? stocked and celebrated by a global leader like Fujifilm is a powerful testament to the book’s influence on the documentary community.

The event was hosted by Alan Law (founder of This is Reportage and author of our foreword), who led an in-depth dialogue on our 20-year evolution. In front of a live audience, we deconstructed the "Wedding Street" philosophy and the technical transparency required to capture the unposed image.

This residency was a significant milestone for the Seemingly Insignificant Academy. It reinforced our mission to provide a definitive roadmap for photographers and filmmakers looking to find the extraordinary in the everyday.

Judging the next generation of talent. At the renowned Nine Dots Gathering, we were honored to move from the stage to the judging panel, tasked with selecting the standout image for the "Best Photo" award. As a prize, we gifted a first-edition copy of Is This Something? to the winner - a symbolic passing of the torch from our 20-year legacy to a new documentary voice.

A conversation on authenticity.

 After reading Is This Something?, Scott Carney reached out to invite us onto his Keep It Real podcast - a platform dedicated exclusively to the documentary craft. It was a refreshing opportunity to strip away the industry "noise" and dive deep into the technicalities and ethics of unposed photography.

A shift in the industry standard. We have been humbled to see Is This Something? described by multiple industry leaders and critics as the "New Bible" for documentary wedding photographers. To have our 20-year philosophy codified and recognized as an essential text is a powerful validation of our mission.

There’s a unique energy at The Photography & Video Show, and our recent experience at the NEC was a standout moment. After speaking on the Main Stage about our documentary philosophy, it was incredible to head over to the Fujifilm stand and see our book, Is This Something?, sparking conversations with so many fellow photographers. Having the support of the Fujifilm team to share our 308-page guide to the 'seemingly insignificant' was a true highlight. For us, documentary photography isn't just about the photos we take - it's about the community we build and the shared passion for finding the extraordinary in the everyday.

Real-world impact on the craft. There is no greater compliment than seeing our philosophy change the way photographers actually shoot. We regularly receive messages from artists who, after reading Is This Something?, have found the confidence to stop hiding behind wide apertures and start shooting above f/4.